Senior marketing leadership, without the full‑time hire.
I help growing tech and consumer brands build marketing that drives revenue — from strategy and positioning to Google Ads, SEO, conversion and copy — as your part-time VP of Marketing.
I’ve spent 13 years growing B2B and consumer brands.
images/luka.png
One senior marketer.
Every lever for growth.
Most growing companies don’t need a full-time VP of Marketing yet — they need someone senior to set the direction and make sure the work actually drives revenue. I lead your marketing part-time, and roll up my sleeves on the channels that matter most.
Fractional VP of Marketing
Senior marketing leadership for your company, a few days a month. I own the strategy, the plan and the numbers — and work hands-on where it counts.
- Marketing strategy and 90-day plans
- Budget and channel mix
- Positioning and messaging
- Leading your team, freelancers and agencies
- Hiring support for your first marketers
- Monthly reporting tied to revenue
Marketing & Website Audit
A full review of your marketing and website, with a prioritised 90-day action plan.
- Website, copy and conversion review
- SEO, GEO and Google Ads check
- Tracking and analytics check
- 90-minute walkthrough call
Acquisition
Bring in the right visitors and leads, without wasting budget.
- Google Search Ads
- SEO & GEO (visibility in AI search)
Conversion
Turn more of your traffic into customers.
- Conversion rate optimisation (CRO)
- Copywriting and landing pages
- Positioning and messaging
Foundations & Retention
Measure what works and keep the customers you win.
- Analytics and conversion tracking
- Lifecycle and email marketing
- Reporting dashboards
Available as part of the retainer or as standalone projects.
B2B and B2C. Same discipline.
B2B software & SaaS
For founders and teams who need a steady flow of qualified leads and demos.
- Pipeline and demo growth
- Lower cost per lead and CAC
- Clear positioning against competitors
Consumer & DTC brands
For brands that need profitable sales and customers who come back.
- Online sales and return on ad spend
- Higher conversion rates
- Retention and repeat purchases
Get in touch
Tell me about your business, your goals and what’s working today.
Audit & plan
We start with an audit and a 90-day plan built around your goals.
Lead & execute
I run marketing with your team, and we track results against revenue.
Questions, answered.
What is a fractional VP of Marketing?
A senior marketing leader who works with you part-time. You get the strategy, planning and leadership of a VP of Marketing for a fraction of the cost of a full-time hire — ideal when you’ve outgrown ad-hoc marketing but aren’t ready for a full-time executive.
Do you work with both B2B and B2C companies?
Yes. I’ve worked with B2B software companies and consumer brands. The goals differ — pipeline and demos versus sales and repeat purchases — but the discipline is the same: clear positioning, the right channels and tight measurement.
Do you just advise, or do the work too?
Both. I set the strategy and lead the team, and I work hands-on in Google Search Ads, SEO/GEO, CRO and copywriting. For channels outside that core, like paid social, I help you find, brief and manage the right specialists.
What is GEO?
Generative Engine Optimisation — making sure your brand shows up when people ask AI assistants and AI-powered search for recommendations, not just in classic Google results.
What happens in the Marketing & Website Audit?
You give me read access to your website analytics, ad accounts and Search Console. I review everything, we walk through the findings on a 90-minute call, and you get a written, prioritised 90-day plan.
How much does the retainer cost?
It depends on scope and how many days a month you need. Get in touch and I’ll give you a clear quote — no sales pitch.
Let’s build marketing
that drives revenue.
Tell me a little about your business and what you need help with. I’ll get back to you within one business day.
No sales pitch. Just a conversation.